Mass Customization Capabilities in Practice – Introducing the Mass into Customized Tech-Textiles in an SME Network

• RWTH Aachen University, School of Business and Economics, Aachen, Germany
• , Ekaterina Korneeva
• , Sarah Hönigsberg
• , Chemnitz University of Technology, Faculty of Economics and Business Administration, Chemnitz, Germany
• , Frank T. Piller
• , RWTH Aachen University, School of Business and Economics, Aachen, Germany;